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For Women Who Are Done Letting Self-Doubt & Their Inner Critic Call the Shots

 

Whether you’ve just been promoted, are eyeing your next move, or feel like you're drowning in doubt, this is your space to reset, refocus, and take control. My work helps women in management and leadership quiet the inner critic, build self-belief, and lead with calm, grounded confidence - without needing to prove themselves or perform.

I BELIEVE I KNOW
YOU PRETTY
WELL

You didn’t work this hard to feel constantly on edge.

You're tired of overthinking decisions, replaying conversations, or questioning yourself in rooms you’ve earned a seat in.

You want confidence that’s reliable, not dependent on feedback, mood, or how the meeting went.

When you stop fighting your inner critic, when you understand what’s actually driving your doubt, and when you learn how confidence really works for you — that’s when work feels lighter, clearer, and more sustainable.

That’s what we build here.

 

I’m Sarah — better known as Ireland's Confidence and Executive Coach.

 

For over a decade, I’ve coached ambitious, high-performing women to quiet the inner critic, break the cycle of overthinking, and finally feel as confident as they look.

 

But here’s why my clients really choose to work with me:

I’m not your typical executive coach. No jargon. No corporate waffle. No “circle back on that offline”. Just straight-talking, evidence-based coaching wrapped in humour, warmth, and the occasional story about tripping over my own ambition… and sometimes my own feet.

When your confidence is barely hanging on, you don’t need another lecture. You need someone who gets it, tells the truth kindly, makes you laugh when you want to cry, and gives you tools that actually work.

And that’s what I do.

Teacher

Learning to work with my inner critic, and my genuine skills & strengths, has been a game changer. I look at my career & myself completely differently.  

Program Manager

My inner critic has been dampened, & instead of doubting myself, I actually back myself. I just got promoted (with a pay rise that covered my investment in coaching multiple times over!)

Manager, Pharmaceutical Industry

Had a bit of an AHA moment.  I was listening to colleagues chatting about a subject I wasn't fully involved with. I was thinking "Oh my god they're so smart" and "You are not as good as them" but the difference since starting to work with you was I caught it this time. I recognised it was my inner critic.

A.A. Communications Consultant

Hi Sarah, presented a comms plan to the COO today and got some feedback from my manager. He said I'm very strong now in meetings and that I don't need him there. He has noticed a change recently. I said that will be the coaching! 

Executive Assistant

My biggest challenge was that my inner critic had taken control and dampened down my confidence; kept me small and quiet.  When I started my sessions with Sarah, she helped me realise that my inner critic was trying to keep me safe and that it was trying to protect me.  Through visualisation, self-compassion and exploring my values, Sarah helped me quieten my inner critic, by showing it curiosity and looking at past situations through the lens of my values rather than my inner critic.  I discovered that some of the skills I wanted to develop were already in me. Sarah has helped me realise that I have a unique set of skills, that I am worthy of being heard and that it's only me and my inner critic holding me back. I am capable, valued and can achieve what I set my mind to.  I matter.

Nichola, Business Owner

Before we started working together, I felt like I was constantly in motion but never really moving forward. I was stuck in a cycle of reacting to what the business needed, but never feeling like I had the space or clarity to make intentional, aligned decisions. I’ve completed things I’ve been overthinking for over a year. I don’t wobble like I used to. There’s a deeper trust in myself now... You held space for both the strategy and the emotion. You called me out on my crap—but gracefully.

Program Manager

Working with you completely changed how I see myself. My inner critic has been dampened, and instead of doubting myself, I actually back myself. I’ve learned to trust my strengths—and it paid off! I just got promoted to Programme Manager with a well-earned pay rise. And honestly? That pay rise has already covered my investment in coaching multiple times over!

Private Executive and Confidence Coaching

 

Private coaching with me is a very intentional commitment. I work with a small number of women at a time, by design, because this work is personal, nuanced, and deserves real attention, not a cookie-cutter approach.

 

My style is warm, direct, and lightly humorous (because we can talk about big, important things without taking ourselves too seriously). I’m deeply passionate about this work and fully invested in the women I coach. This isn’t surface-level mindset chat - it’s thoughtful, structured, and grounded in real life and real leadership.

If you’re looking for focused, high-touch support that meets you where you are and challenges you to move forward with clarity and confidence, this might be the right fit.

I'M READY

The 28 Day Reset For Professional Women

 

Maybe you look calm and capable on the outside, but inside, it’s overthinking, self-criticism, comparison, and that low hum of “I should be better than this by now.”

 

 

You get promotions, more responsibility, bigger expectations… but not the inner steadiness to match. That’s not a personality flaw. It’s a pattern. And it’s exactly why you need a reset. 

The 28 Day Reset is a live, guided experience designed to help you interrupt those patterns and rebuild the way you relate to yourself at work. You’ll learn how to turn the volume down on your harsh inner critic and strengthen a calmer, more grounded inner coach so you can speak up, make decisions, and lead without spiralling afterwards. 

This isn’t another thing to add to your to-do list. It’s the reset your career needs - a focused, structured space to step back, shift the mental patterns that are holding you back, and return to work feeling clearer, steadier, and more in control.

FIND OUT MORE

The Confident Manager Academy

 

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Coaching For Modern Women

 

My frameworks are designed specifically for professional women navigating what often feels like crippling levels of self-doubt and a loud inner world. We don’t just talk about confidence; we break it down, build it up, and make it practical. You’ll learn how to challenge old patterns, understand exactly what confidence looks like for you, and create a map of the values, beliefs, individual challenges, and systemic barriers that shape your experience at work. This isn’t theory. It’s evidence based confidence that sticks.

My approach helps my clients silence self-doubt and find a voice they actually want to listen to, their own. Because when confidence feels miles away, you don’t need another CPD course or a strategic meeting with your boss. You need someone who gets it, makes you laugh when you want to cry, and shows you exactly how to get back on track.