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For The Women Who Are Sensitive & Ambitious

Thoughtful, compassionate coaching, with room to laugh. Because taking the work seriously and taking yourself too seriously are not the same thing.

I BELIEVE I KNOW
YOU PRETTY
WELL

You feel things deeply. You care hard. You've worked for everything you have and your mind rarely lets you enjoy it, because it's already three steps ahead, finding the flaw, running the worst case, telling you it's not enough.

Here's the shift: a thought is not a fact, and a feeling is not an instruction. You can learn to notice the noise without being run by it... to feel the doubt and lead anyway.

That's not about caring less. It's about getting out of your own head and back into your own life: calm that isn't forced, confidence that isn't performed, a mind that finally works for you instead of against you.

 

I’m Sarah — better known as Ireland's Confidence and Executive Coach.

 

For over a decade, I’ve coached ambitious, high-performing women to quiet the inner critic, break the cycle of overthinking, and finally feel as confident as they look.

 

But here’s why my clients really choose to work with me:

I’m not your typical executive coach. No jargon. No corporate waffle. No “circle back on that offline”. Just straight-talking, evidence-based coaching wrapped in humour, warmth, and the occasional story about tripping over my own ambition… and sometimes my own feet.

When your confidence is barely hanging on, you don’t need another lecture. You need someone who gets it, tells the truth kindly, makes you laugh when you want to cry, and gives you tools that actually work.

And that’s what I do.

Teacher

Learning to work with my inner critic and my genuine skills & strengths has been a game-changer. I look at my career & myself completely differently.  

Program Manager

My inner critic has been dampened, & instead of doubting myself, I actually back myself. I just got promoted (with a pay rise that covered my investment in coaching multiple times over!)

Manager, Pharmaceutical Industry

Had a bit of an AHA moment.  I was listening to colleagues chatting about a subject I wasn't fully involved with. I was thinking "Oh my god they're so smart" and "You are not as good as them" but the difference since starting to work with you was I caught it this time. I recognised it was my inner critic.

A.A. Communications Consultant

Hi Sarah, presented a comms plan to the COO today and got some feedback from my manager. He said I'm very strong now in meetings and that I don't need him there. He has noticed a change recently. I said that will be the coaching! 

Executive Assistant

My biggest challenge was that my inner critic had taken control and dampened down my confidence; kept me small and quiet.  When I started my sessions with Sarah, she helped me realise that my inner critic was trying to keep me safe and that it was trying to protect me.  Through visualisation, self-compassion and exploring my values, Sarah helped me quieten my inner critic, by showing it curiosity and looking at past situations through the lens of my values rather than my inner critic.  I discovered that some of the skills I wanted to develop were already in me. Sarah has helped me realise that I have a unique set of skills, that I am worthy of being heard and that it's only me and my inner critic holding me back. I am capable, valued and can achieve what I set my mind to.  I matter.

Nichola, Business Owner

Before we started working together, I felt like I was constantly in motion but never really moving forward. I was stuck in a cycle of reacting to what the business needed, but never feeling like I had the space or clarity to make intentional, aligned decisions. I’ve completed things I’ve been overthinking for over a year. I don’t wobble like I used to. There’s a deeper trust in myself now... You held space for both the strategy and the emotion. You called me out on my crap—but gracefully.

Program Manager

Working with you completely changed how I see myself. My inner critic has been dampened, and instead of doubting myself, I actually back myself. I’ve learned to trust my strengths—and it paid off! I just got promoted to Programme Manager with a well-earned pay rise. And honestly? That pay rise has already covered my investment in coaching multiple times over!

Senior Recruitment Specialist 

Before working with Sarah, I was at a pivotal moment in my life where I had reached mid 30s and needed more. My career was no longer fulfilling me. I had explored what else I could do myself, including lectures and research, but hadn’t identified a clear pathway for what to do next. Having someone outside of family and friends to talk to about a career change helped significantly. I was able to speak about possible options that I hadn’t even formulated in my own head yet ( and which weren’t very articulate) and there was no judgment or solution thrown at me when there often would be. I know my values and what will fulfil me. This has helped shape the type of avenues I’ll go down now. To walk away with such a clear vision of where I want to get to is extremely motivating, and this continues to push me on, even during the moments I doubt myself. I honestly can’t thank Sarah enough for her guidance to get to this point. She not only helped me get here but challenged me along the way, which really allowed me to dig deep. Never thought I’d be on the road in on now and I’m excited for the future! 

Private Executive and Confidence Coaching

 

Private coaching with me is a very intentional commitment. I work with a small number of women at a time, by design, because this work is personal, nuanced, and deserves real attention, not a cookie-cutter approach.

 

Imagine sleeping properly again, instead of lying there at midnight replaying the meeting or rewriting the email you already sent. Imagine getting through an ordinary Tuesday without once wondering if you're secretly getting away with something.

That's the bigger shift this work is for. Less doubt. Less of that constant internal cross-examination. More actual rest, in your head and in your life outside it.

And it shows up in the smaller moments too. Walking into the room and just saying the thing, without rehearsing it four times first. Making the decision and trusting it, instead of picking it apart for a week afterward. Taking up the space you've already earned, minus the apology tour that usually comes with it.

Confidence you don't have to perform, because you actually feel it. A mind that's finally quiet enough to let you just be, in the meeting, at 2am, in your own life.

This is what private coaching gets you. Not another framework to learn. Your own mind, on your side, day and night.

I'M READY

The 28 Day Reset For Professional Women

 

Let's turn that overwhelmed af, stressed-out mind that won't switch off - the second-guessing, the replaying, the inner critic running the same loop on repeat - into a clear mind that's finally your friend, not your worst critic.

 

The Reset is where you get to land. A place to pause the noise and get all the good bits of a CPD "Mental Fitness" course minus sitting through it alone, feeling like you're falling behind, dismissed, cut off, and never quite safe or connected. 

With The Reset, you're in a room of women who make you feel seen, validated, and connected, and you're guided by a coach who's committed to authenticity and humour over performance and polish.  

 

FIND OUT MORE

Coaching For The Sensitive and The (Very) Ambitous

 

Most confidence coaching teaches you how to act more confident. Speak up more. Take up more space. Project more authority.

That's not what we do here.

My work starts somewhere different — with you. Who you are, how you lead, what you value, and how you naturally show up when you're at your best. Because confidence isn't one-size-fits-all, and borrowing someone else's version of it is exhausting work.

Through my UBPC framework — Unique Brand of Professional Confidence — we build a picture of your confidence. Not a performance. Not a persona. Yours. Rooted in your strengths, your values, and the way you're actually wired to lead.

We also do the inner work. The bit most people skip. Understanding your inner critic — not silencing it, not fighting it, but learning to work with it — so it stops running the show at the worst possible moments.

The result isn't just feeling better at work. It's trusting yourself enough that you stop needing external validation to feel like you belong in the room.

This is evidence-based coaching. It's also warm, direct, and occasionally very funny. Because the work is serious. You don't have to be.