My Story

Oh my goodness, I feel things deeply. I'm also crazy ambitious. It makes sense that I ended up running my own business, one built on agency, creativity, and autonomy. But before I knew any of that, I was just really passionate about people. Crazy passionate.

I studied philosophy and politics, then went on to study human rights, specialising in the right to food. I had these grand notions of becoming a human rights activist, maybe even a human rights lawyer. So when I landed a job at an Irish University on a genuinely brilliant international development initiative, I was fairly stunned, and a little horrified, to realise I didn't love it the way I thought I would. I still loved people. I just didn't love that.

It took a conversation with a colleague to make sense of it. I'd opened up to her about what I thought was some kind of pull toward psychology, or maybe therapy. She just looked at me and said, "No. What you're describing is coaching." So I sorted myself into that world, and qualified as a life and executive coach, back when I still had a functioning pelvic floor (circa 2011).

Around then I met the love of my life. Over the next few years, he did a pretty great job of supporting me through one of the most stressful periods of my professional life, imposter syndrome, an inner critic working overtime, all while I tried to hold onto the coaching work I already loved. So in 2014, I took the jump. I did a couple of courses in mindfulness, trained as a personal trainer, and just fell for coaching completely. It became obvious to me, and to everyone around me, that coaching was my vocation.

My family grew. Two kids came along, then a mortgage, and life started to feel heavy. The values I'd built my business around stopped working for me. I was craving more of myself in it, the humour, the bit of edge I usually only let a close few friends see. I remember sitting at the kitchen table thinking, this isn't working anymore, let's see what's on Indeed. But I'd made myself a promise: before I packed in this dream, I'd go out in a blaze of glory. And I did. With my signature red nails and heels in toe!

I went all in. All in on women. All in on advocating for them. All in on helping them get clear on what confidence actually looks like for them, and what second-guessing and the inner critic look like when they show up. And suddenly it all came together, the human rights years, the politics, the philosophy, the humour, the light-heartedness, the weird and quirky bits of me I used to keep separate. Now I get to run a business and work with women in a way that's compassionate, warm, thoughtful, and genuinely results-driven, without ever losing the humour.

It's not a tidy story. It's a real one. And if you recognise a bit of yourself in it, that's not a coincidence. That's exactly who this is for.