Why I Built the Confidence Profiles (And Why I'm Giving Them Away for Free)

I've been coaching for almost fifteen years now. Ten of those, almost exclusively with women. I'll happily call myself Ireland's leading executive and confidence coach — and in the same breath, I'll tell you I'm also the most confident and insecure coach you'll ever work with. Both things are true. That's kind of the point of this whole post.

Here's what I keep seeing, over and over, whether it's in my DMs, in a coaching session, or in a room full of clients: a lot of women think confidence has to look a certain way. Loud. Quick. Polished. If you're not that, the story goes, you're not confident.

The good news is coaching as an industry has done a decent job knocking down the idea that confidence is a personality trait. Most people I talk to now get that it's a skill, not something you're born with or without. 

But here's the bit nobody's really addressed: even once you know confidence is learnable, there's this assumption that there's only one version of it worth learning. And that's where I watch smart, capable women twist themselves into shapes that were never theirs to begin with. Shrinking. Pivoting. Morphing into someone louder, or someone quieter, depending on what they think the room wants.

And for a lot of professional women, that instinct isn't irrational — visible confidence can genuinely come with risk. So the shrinking makes sense. It's a survival strategy. It's just not a good one long-term.

What I see, almost every time, is that after one real conversation, a woman starts to realise the version of confidence that already comes naturally to her isn't a lesser version. It's not something to fix on the way to becoming "properly" confident. It's just... hers. And it's brilliant, specifically because it's not generic.

That's the whole reason I built the Confidence Profiles. Once you can actually name your version of confidence, something shifts. The comparing quiets down. The overthinking eases off. The urge to shrink or dismiss the parts of you that don't match the "confident person" stereotype starts to loosen. Your inner critic either gets quieter, or you get better at not listening to it.

I read a lot. I research a lot. I like a framework as much as the next slightly obsessive coach. But I went looking for something like this — a way of mapping confidence that actually reflected what I see in the professional women I work with — and it didn't exist. So I made it.

Which brings me to why it's free.

Honestly? This is just a label. A useful one, I think — one that can save you a lot of time you'd otherwise spend overthinking and comparing yourself to a version of confidence that was never going to fit you. But it's a label. And I don't need you to pay me for a label if it's going to help you see yourself more clearly.

So take the quiz. Find out which profile is yours. See what it explains.

Take the quiz here.